Invisible Creature PSA
This fictitious PSA was created to mail out to clients of the design studio Invisible Creature. It focused on creating a cheerful persona as the studio goes through the transition of moving while paying homage to the studios illustration style. A secondary goal was to show the clients that Invisible Creature’s work is worth the additional travel distance. The mail-out was an accordion pamphlet and a lined sleeve that was used to decipher the hidden message. When sliding the sleeve along the pamphlet the message is revealed. Inside the pamphlet, is featured two illustrations that are only complete when viewing it at a certain angle. Playing alongside the theme of moving, the recipient has the interactivity to move the pamphlet to complete the message.